The Level 4 Diploma in Tourism and Hospitality Management qualification is designed to provide learners with a challenging qualification that supports their development as managers within the tourism and hospitality industry, with a lifelong-learning orientation; enable learners to develop their knowledge of knowledge and theories applicable to the management of the tourism and hospitality industry; provide learners with the skills and technical terminology required to develop their management skills in the tourism and hospitality industry; enable learners to make well-informed and confident decisions about the management of work areas in the tourism and hospitality industry; provide opportunities for learners to reflect on common issues facing managers developing their career in the tourism and hospitality industry; give learners the opportunity to progress to further study or employment.
For entry onto the OTHM Level 4 Diploma in Tourism and Hospitality Management qualification, learner must possess:
Level 3 diploma or GCE/GCSE or equivalent overseas qualification
Mature learners (over 21) with relevant work experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
If the learner is not from a majority English-speaking country, they must provide evidence of English language competency at a minimum of CEFR (The Common European Framework of Reference for Languages) level B1 from a recognised English test provider or IELTS level 4.0 in each component.
OTHM Level 4 Diploma in Tourism and Hospitality Management consists of the following 6 mandatory units that provide a total of 120 credits(60 ECTS):
Tourism and Hospitality Business Management (20 credits): provides an understanding of the main internal and external factors that influence businesses in the tourism and hospitality industry; analyse the micro and macro environment and how these influence management decisions in tourism and hospitality businesses.
Services Marketing and Customer Service in the Tourism and Hospitality Industry (20 credits): provides an introduction to services marketing techniques alongside an understanding of the role of customer service in the tourism and hospitality industry; learners will be introduced to the principles of consumer behaviour and the marketing mix.
Accounting and Finance in the Tourism and Hospitality Industry (20 credits): develop a basic understanding of fundamental accounting principles for those working in a managerial role in the hospitality, leisure, travel and tourism environment; the context of local, national and international constraints on business structure, objectives and environment.
Academic and Employability Skills (20 credits): enable learners to develop a range of important academic and employability skills which will enable them to perform effectively in both their academic and professional life and to engage in a lifelong learning and continuous professional development.
Events Management in the Tourism and Hospitality Industry (20 credits): enable learners to understand the different types of events that take place that are linked to the tourism and hospitality industry; learners will gain an appreciation of the MINCE sector, as well as knowledge of the requirements of planning and managing events.
Analysing the Tourism and Hospitality Industry (20 credits): provides an understanding of the main factors influencing the development of the tourism and hospitality industry; develop the ability to analyse the factors affecting demand within the industry as well as a
Duration and Delivery
The qualification is designed to be delivered over one academic year for full-time study but it is also flexible in its delivery in order to accommodate part-time and distance learning.
The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance, online by approved centres only.
Assessment and Verification
All units within this qualification are internally assessed by the centre and verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.
To achieve a ‘pass’ for a unit, a learner must have successfully passed all learning outcomes for that unit.
The Assessor should provide an audit trail showing how the judgement of the learner’s overall achievement has been arrived at.
Upon successful completion of OTHM Level 4 Diploma in Tourism and Hospitality Management qualification learners will be eligible to gain entry into Year 2 of a three year UK Bachelor’s degree or pursue Level 5 Diploma in Tourism and Hospitality Management.