The OTHM Diploma in Tourism and Hospitality Management qualification is designed for managers who have the authority and personal inspiration to translate organisational strategy into effective operational performance.
The programme will provide learners with an advanced qualification that supports their development as managers within the international tourism and hospitality industry, with a lifelong-learning orientation. It will also provide learners with the ability to analyse complex management problems and to apply and adapt specialist skills and technical terminology to propose solutions to these problems. Successful completion of this programme will enable learners to make decisions about the leadership, planning and management of work areas in the tourism and hospitality industry that are informed by best practice and contemporary research.
Learner must fulfil at least one of the following criteria to be allowed entry to the qualification:
Possession of a UK level 6 diploma in related subject or an equivalent overseas qualification
Mature learners (over 21) with relevant work experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
If the learner is not from the United Kingdom or a majority English-speaking country, they must provide evidence of English language competency at a minimum of CEFR (The Common European Framework of Reference for Languages) level B2 from a recognised English test provider or IELTS level 5.5 in each components..
OTHM Level 7 Diploma in Tourism and Hospitality Management (QCF) consists of the following 6 mandatory units that provide a total of 120 credits(60 ECTS):
Strategic Management and Marketing for Tourism and Hospitality (20 credits): consider management and marketing in tourism and hospitality organisations from a strategic perspective; learners will study a range of tourism and hospitality organisations and apply theories from the literature to understand strategic decision-making, the use of technology and strategic marketing management.
Destination Management (20 credits): provides an indepth understanding of the issues and key dimensions of destination management and marketing; explain the role of tourism and the visitor economy in the modern international tourism destinations and to critically analyse this in relation to a number of theoretical perspectives; equips learners with critical understanding of broader perspectives required to manage and market tourism in the modern international city, and inform international city and marketing strategies.
International Tourism Policy and Development (20 credits): provides learners with a critical understanding of principles of tourism policy and how this relates to issues of development; learners will analyse theories and concepts from the fields of public policy, tourism management and international development; learners will evaluate theories of international development and apply these in a tourism context; support learners to apply development indicators and to create proposals for tourism projects to address development problems.
E-Tourism and Social Media in Tourism and Hospitality (20 credits): provides a critical analysis of the role of technology within the tourism and hospitality industry; include critical evaluation of the impacts of new and emerging technology on the operations of tourism and hospitality businesses, as well as the emergence of the e-tourism concept; analyse the influence of social media on the tourism and hospitality industry, from the perspectives of consumers and businesses.
Organisational Behaviour in International Tourism and Hospitality Organisations (20 credits): explores a range of theoretical and empirical approaches to the study of organisational behaviour in tourism and hospitality in an international context; examines concepts of culture and its multifaceted impacts on managerial behaviour in the tourism and hospitality industry; reviews and analyses situations and issues that managers have to meet and resolve; provide detailed grounding in managing in different cultural contexts and in the management of diverse individuals, groups and teams.
Advanced Research Methods for Tourism and Hospitality (20 credits): examine and critique a range of research paradigms and research techniques, together with their application to tourism and hospitality research; provide learners with the skills and knowledge required to identify and investigate problems and issues within tourism and hospitality and critically review appropriate research methods.
Duration and Delivery
The qualification is designed to be delivered over one academic year for full-time study but it is also flexible in its delivery in order to accommodate part-time and distance learning.
The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance, online by approved centres only.
Assessment and Verification
All units within this qualification are internally assessed by the centre and verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.
To achieve a ‘pass’ for a unit, a learner must have successfully passed all learning outcomes for that unit.
The Assessor should provide an audit trail showing how the judgement of the learner’s overall achievement has been arrived at.
Passing the OTHM Level 7 Diploma in Strategic Management and Leadership enables learners to progress into or within employment and/or continue their further study. OTHM has progression arrangement with a number of UK universities that acknowledges the ability of learners after studying Level 7 qualifications to be considered for advanced entry into masters top-up programmes.