The OTHM Level 6 Diploma in Tourism and Hospitality Management qualification will provide learners with an advanced qualification that supports their development as manager within the tourism and hospitality industry, with a lifelong-learning orientation; enable learners to critically evaluate contemporary knowledge and theories to use these to propose solutions complex management problems in the tourism and hospitality industry; provide learners with the ability to apply and adapt specialist skills and technical terminology to develop their management skills in the tourism and hospitality industry; enable learners to make decisions about the leadership, planning and management of work areas in the tourism and hospitality industry that are informed by best practice and contemporary research. The programme will allow learners to acquire a range of knowledge and understanding and to develop some of the key skills required to work as a manager within the Tourism and Hospitality sector.
Learner must fulfil at least one of the following criteria to be allowed entry to the qualification:
- Possession of a UK level 5 diploma in related subject or an equivalent overseas qualification
- Mature learners (over 21) with relevant work experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
If the learner is not from a majority English-speaking country, they must provide evidence of English language competency at a minimum of CEFR (The Common European Framework of Reference for Languages) level B2 from a recognised English test provider or IELTS level 5.5 in each components..
OTHM Level 6 Diploma in Tourism and Hospitality Management consists of the following 6 mandatory units that provide a total of 120 credits(60 ECTS):
Strategic Marketing for Tourism and Hospitality (20 credits): provide participants with the ability to critically analyse and apply strategic marketing approaches to tourism and hospitality businesses; include choosing and resourcing appropriate promotional elements to meet marketing and businesses objectives, along with the ability to evaluate the advantages, disadvantages, relative effectiveness and costs of marketing activity.
Tourism Policy and Planning (20 credits): provides learners with a critical understanding of principles of tourism policy and planning; analyse theories and concepts from the fields of public policy, tourism management and planning and will develop skills in creating tourism plans that acknowledge the roles of multiple stakeholders and possible courses of action in a destination.
Organisational Behaviour in Tourism and Hospitality (20 credits): introduce critical study of behaviour in tourism and hospitality organisations, including the different approaches to strategic management formulation, the direction and scope of companies within tourism and hospitality industry and an understanding of the influences on tourism and hospitality companies, as well as the role of leadership and people management.
Technology in Tourism and Hospitality (20 credits): provides learner with a critical appreciation of the role of technology within the tourism and hospitality industry; include an evaluation of the impacts of new and emerging technology on the operations of tourism and hospitality businesses, as well as the impacts of the internet and social media on consumer behaviour and tourism and hospitality marketing.
Tourism and International Development (20 credits): equip learners with a critical understanding of the relationship between tourism and international development; evaluate theories of international development and apply these in a tourism context; support learners to apply development indicators and to make judgements about the extent to which tourism supports sustainable development.
Researching Tourism and Hospitality Management (20 credits): develop skills in designing and carrying
Duration and Delivery
The qualification is designed to be delivered over one academic year for full-time study but it is also flexible in its delivery in order to accommodate part-time and distance learning.
The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance, online by approved centres only.
Assessment and Verification
All units within this qualification are internally assessed by the centre and verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.
To achieve a ‘pass’ for a unit, a learner must have successfully passed all learning outcomes for that unit.
The Assessor should provide an audit trail showing how the judgement of the learner’s overall achievement has been arrived at.
Upon successful completion of OTHM Level 6 Diploma in Business Management qualification, learners may progress to:
- An OTHM Level 7 Diploma within the relevant academic discipline
- A postgraduate degree programme at UK universities
- Employment in Business or related sectors
- Relevant postgraduate professional programmes