The project ‘Up-skilling Sustainability in Travel and Tourism: The Socio-Cultural point of view (USiTat)’ is a partnership project focusing on the field of the tourism industry, nature and environmental protection and hotel and restaurant services. Tourism evolution at the societal level has changed consumers’ awareness about sustainable tourism and they consider these values very important. The tourism industry is an increasing source of income, employment and wealth in many countries but its rapid expansion has had detrimental environmental and socio-cultural impacts on many tourism regions. The aim of this project is to gather information on how socio-cultural sustainability in tourism and travelling is understood and what kind of actions have been taken in the partner countries in terms of socio-cultural sustainability in tourism companies and organisations.